Performance & Influencer Marketing

Turning underperforming campaigns
into high-ROAS growth machines

Category​

Performance & Influencer Marketing

Client​

JEWELLERY INDUSTRY

Start Date​

2025 – ongoing

Brand overview

Our client is a fine jewelry brand offering ethically sourced, handcrafted pieces for every occasion. From everyday wear to festive collections, the brand caters to a discerning audience that values both beauty and meaning in their adornments.

Despite a captivating product and growing interest in conscious luxury, the brand struggled to generate online sales and brand trust through paid marketing. We partnered with them to optimize their ad performance and build credibility through influencer-led campaigns.

Performance marketing (Meta Ads)

Influencer marketing (Instagram micro-creators)

Product making for
friendly users

Duis sed augue condimentum, blandit sapien in, accumsan eros. Curabitur sodales pulvinar libero et venenatis. Nullam eleifend risus a quam dictum auctor. Mauris at leo non dui euismod varius. Cras vel erat at est aliquam laoreet.

  • Audited previous campaigns to identify targeting and creative gaps.
  • Studied audience demographics, buying patterns, and high-performing jewelry niches in the D2C market.

  • Created high-converting ad creatives focusing on bestsellers and giftable pieces.
  • Designed relatable, creator-driven ad formats for trust and engagement.

Performance Marketing:

  • Launched and scaled Meta Ads campaigns testing multiple product categories.
  • Identified high-converting bestsellers and optimized ad targeting, creatives, and formats to improve ROAS.

Influencer Marketing:

  • Partnered with micro-influencers on Instagram to build brand credibility and drive engagement.
  • Enabled influencer-led ad campaigns to boost relatability and purchase intent.

  • Iterated ad creatives based on engagement & purchase data.
  • Scaled winning influencer content into paid ads for extended reach.