Book a Free Call
Facebook-f X-twitter Linkedin-in Instagram

Gurugram | Chandigarh

urvi@yumedigitalagency.com

+919873399121
+919599802233

Book a Free Call
Facebook-f X-twitter Linkedin-in Instagram

Gurugram | Chandigarh

urvi@yumedigitalagency.com

+919873399121
+919599802233

SEO, Social Media Marketing & Content Marketing

Driving awareness for grassroots sports and
CSR initiatives through strategic content & digital branding

Category​

SEO, Social Media Marketing & Content Marketing

Client​

NON-PROFIT & CSR IMPLEMENTATION INDUSTRY

Start Date​

2024 –2025

Brand overview

Our client is a non-profit organization dedicated to improving grassroots sports infrastructure and executing CSR projects across India. Their initiatives include large-scale collaborations with corporations such as Feeding India by Zomato, Honda, and Hyundai to bring impactful projects to life.

When they partnered with us, they sought to strengthen their digital visibility, build a unified brand identity, and share their impact stories more effectively — especially in their sports-focused vertical, Roots for Sports.

Search Engine Optimization (SEO)

Social Media Marketing (LinkedIn, Facebook, Instagram)

Logo & brand guideline creation for Roots for Sports

Content marketing (case studies, blogs, project stories)

Product making for
friendly users

Duis sed augue condimentum, blandit sapien in, accumsan eros. Curabitur sodales pulvinar libero et venenatis. Nullam eleifend risus a quam dictum auctor. Mauris at leo non dui euismod varius. Cras vel erat at est aliquam laoreet.

  • Conducted deep-dive research on rural sports situations in India, including historical context, statistics, and success stories.
  • Studied the CSR landscape to understand corporate collaboration narratives.

  • Developed brand guidelines & logo for Roots for Sports.
  • Created moodboards and a cohesive content strategy to highlight grassroots sports and CSR work.
  • Designed SEO plan to improve website rankings over a 3–4 month period.

  • Executed SEO campaigns to boost visibility for relevant keywords.
  • Managed social media presence on LinkedIn, Facebook, and Instagram, curating posts that showcased on-ground work, rural sports conditions, and CSR project impact.
  • Produced detailed case studies and blogs to highlight collaborations with major CSR partners.
  • Acted as a digital storytelling bridge between corporates and on-ground execution , communicating project launches, milestones, and impact through engaging content.

  • Monitored keyword ranking improvements and content engagement metrics.
  • Adjusted posting strategy based on audience response and project timelines.