Building a digital footprint from zero to drive high-value leads
Category
Performance & Organic Social Marketing
Client
AVIATION INDUSTRY
Start Date
2024- ongoing
Brand overview
Our client is a premium air charter services provider offering curated pilgrimage and luxury travel experiences including helicopter tours to destinations like Kedarnath, Badrinath, and Char Dham.
Despite a powerful service and growing demand for senior-friendly spiritual journeys, client had no digital presence to match its offering.
We partnered with them to create a complete brand identity, digital presence, and lead generation system enabling them to scale season after season.
Brand building & identity
Website development
Performance marketing (Meta & Google)
CRM integration (Freshworks)
Content & communication strategy
Retention marketing
Social media management
Product making for friendly users
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Studied industry regulations, audience profiles (travelers, NRIs, elderly groups), and seasonal patterns.
Built mobile-first landing pages & a spiritually aligned brand identity. Developed ad creatives & funnels tailored for urgency and trust.
Deployed Meta & Google ad campaigns with optimized targeting.
Set up Freshworks CRM for inquiry management, automated nurturing, and retention workflows.
Created content across social, WhatsApp, and email for emotional + informational impact.
Continuously optimized ad creatives, keywords, and audiences.
Implemented backup ad accounts to overcome policy-related shutdowns.
Refined content strategies based on engagement and conversion metrics.
