Book a Free Call
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Gurugram | Chandigarh

urvi@yumedigitalagency.com

+919873399121
+919599802233

Book a Free Call
Instagram Linkedin-in Facebook-f

Gurugram | Chandigarh

urvi@yumedigitalagency.com

+919873399121
+919599802233

Performance Marketing, Influencer Marketing & Content Marketing

Launching a premium fashion brand’s digital presence &
building trust through high-impact collaborations

Category​

Performance Marketing, Influencer Marketing & Content Marketing

Client​

APPAREL INDUSTRY

Start Date​

2023 – 2024

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Brand overview

Our client is a luxury apparel and lifestyle brand offering ethically crafted kaftans, beachwear, and accessories designed for leisure, travel, and elevated everyday moments. With its refined aesthetic and premium price point, the brand caters to a niche, style-conscious audience that values quality, exclusivity, and sophistication.

When they approached us, their digital presence was non-existent, and their online store had no COD option , making conversions challenging for a high-priced product. Our goal was to establish their brand online, strengthen credibility, and create both online and offline touchpoints to drive trust and sales.

Social Media Marketing (Instagram, Facebook, Pinterest)

Personal branding (LinkedIn for Founder – Mahima)

Website UX recommendations

Influencer marketing & brand collaborations

Paid social advertising

Content marketing

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Product making for
friendly users

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  • Studied apparel brand market positioning & customer mindset for premium, no-COD products.
  • Identified trust barriers and competitive brand strategies in the niche.

  • Developed moodboards to reflect the brand’s sophisticated, resort-inspired aesthetic.
  • Crafted a digital launch plan for Instagram, Facebook, and Pinterest.
  • Built a personal branding strategy for the founder on LinkedIn.

  • Set up payment gateway and advised on website changes to improve customer flow.
  • Launched digital presence with cohesive visuals, storytelling, and luxury positioning.
  • Produced SEO-friendly blogs to increase organic traffic and strengthen brand authority.
  • Secured collaborations with magazines and celebrity influencers to boost prestige.
  • Recommended and supported participation in offline pop-up stores in Ahmedabad, Mumbai & more to build direct customer trust.
  • Introduced paid social campaigns after establishing organic brand awareness.

  • Tracked engagement, blog traffic growth, and offline event ROI.
  • Scaled ad spend towards top-performing products and influencer-driven content.