Performance Marketing, Influencer Marketing & Content Marketing

Launching a premium fashion brand’s digital presence &
building trust through high-impact collaborations

Category​

Performance Marketing, Influencer Marketing & Content Marketing

Client​

APPAREL INDUSTRY

Start Date​

2023 – 2024

apprel-banner

Brand overview

Our client, is India’s first zero-inventory fast fashion brand, known for wearable art, digital printing, and made-to-order fashion. With a strong focus on sustainability, customisation, and inclusive sizing, the brand caters to a style-conscious audience that values originality, ethical production, and Made-in-India craftsmanship.

When they approached us, the brand was experiencing low online sales despite a compelling product offering. The focus was on scaling growth by building new audiences, strengthening Google and Meta Ads performance, optimising the Shopify store for conversions, and implementing retention marketing strategies. Through structured testing, continuous optimisation, and data-led execution, we helped improve conversions, expand reach, and drive sustainable revenue growth aligned with their zero-inventory model.

Performance Marketing (Google & Meta Ads)

Shopify Store Management

Retention Marketing

Content Strategy

Product making for
friendly users

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  • Studied apparel brand market positioning & customer mindset for premium, no-COD products.
  • Identified trust barriers and competitive brand strategies in the niche.

  • Developed moodboards to reflect the brand’s sophisticated, resort-inspired aesthetic.
  • Crafted a digital launch plan for Instagram, Facebook, and Pinterest.
  • Built a personal branding strategy for the founder on LinkedIn.

  • Set up payment gateway and advised on website changes to improve customer flow.
  • Launched digital presence with cohesive visuals, storytelling, and luxury positioning.
  • Produced SEO-friendly blogs to increase organic traffic and strengthen brand authority.
  • Secured collaborations with magazines and celebrity influencers to boost prestige.
  • Recommended and supported participation in offline pop-up stores in Ahmedabad, Mumbai & more to build direct customer trust.
  • Introduced paid social campaigns after establishing organic brand awareness.

  • Tracked engagement, blog traffic growth, and offline event ROI.
  • Scaled ad spend towards top-performing products and influencer-driven content.