Social Media Marketing & Content Strategy

Expanding a regional femcare brand into a national
movement through awareness-driven content

Category​

Social Media Marketing & Content Strategy

Client​

MENSTRUAL HYGIENE INDUSTRY

Start Date​

2024– 2025

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Brand overview

Our client is a sustainable menstrual hygiene brand on a mission to transform the sanitary napkin industry with eco-friendly alternatives. Founded in Nagaland, the brand faced a significant challenge, their visibility was limited to the local region, despite having nationwide shipping through Amazon and other platforms.

With a founder-driven vision to break taboos around menstrual health and promote sustainable choices, they partnered with us to craft a content and social media strategy that could expand their presence pan-India and spark meaningful conversations.

Social Media Marketing (Instagram, Facebook)

Content strategy & campaign ideation

Founder-led brand storytelling

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Product making for
friendly users

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  • Analyzed menstrual health taboos in Nagaland and across India to shape messaging.
  • Studied competitive menstrual hygiene marketing approaches and sustainability positioning.

  • Developed a content calendar aligning with the brand’s mission and founder’s voice.
  • Created a visual feed aesthetic that balanced awareness, education, and relatability.
  • Designed few flagship campaign series for example, “Unfiltered Voices” - to normalize conversations about menstruation.

  • Launched “Unfiltered Voices”, where women shared their first-period experiences to inspire open dialogue.
  • Produced ground-level content by engaging directly with women in communities.
  • Increased founder presence on social media to strengthen authenticity and trust.
  • Curated educational and environmental impact content to highlight the sustainability angle.

  • Measured reach and engagement on awareness campaigns.
  • Adjusted content mix to maximize shares, comments, and saves.